MEET THE TEAM

ADMINISTRATION TEAM

LANE

Founder

Leads the Brand & Future Growth

What started as a late-night idea turned into a full-fledged movement. Lane founded MIDNIGHT RACING out of a passion for design, street culture, and the freedom of the ride. From garage nights and Photoshop mockups to real product drops and growing crews, he built the brand to represent authenticity, loyalty, and the spirit of those who stay late.

As Founder, Lane oversees the creative direction, brand identity, and long-term vision that keeps MIDNIGHT RACING moving forward. He makes sure every part of the brand stays true to its roots while continuing to evolve with the community.

JRIC

Crew Director

Leads Ambassadors & Creator Community

As Crew Director, JRIC manages our ambassador and creator teams, helping guide content standards and community culture. He oversees weekly tasks, supports Lead Creators, and makes sure everyone has what they need to represent the brand at their best. His leadership keeps our creator community active, motivated, and growing.

ALY

Creative Director

Leads Vision & Aesthetic

Aly oversees the entire visual identity of the brand. From campaign concepts to photoshoot styling, Aly ensures every piece of content reflects our brand’s personality and direction. Aly guides the creative decisions that shape how the world sees us and keep our aesthetic consistent, bold, and evolving.

JGIX

Brand Manager

Maintains Brand Consistency & Identity

JGIX makes sure the brand looks and feels the same everywhere. He approves messaging, coordinate between teams, and keep the brand’s voice consistent across products, campaigns, and social media. His focus is building a strong, unified identity that our audience immediately recognizes.